All articles from julie

LIGHTER MOMENTS WITH HP

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There have definitely been some lighter moments on the HP stand at Mercedes Benz Fashion Festival Sydney this year, where HP Australia (with Intel®) are the tech sponsors once again. HP are concurrently launching the “next level light” Envy 6 … [READ MORE]

CONVERT FIRST UP ON GRUEN 2012

Spoils of The Pitch win last year

Gruen is back soon and we’re on the first show 8.30pm Wednesday July 25th for The Pitch. We hear there will be a special episode this year, ABC1 Channel Controller Brendan Dahill said recently “we have a surprise”. Click here … [READ MORE]

Getting your hands on the holy grALE

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The recession we have all experienced over the last few years has had a profound impact on the marketing industry accelerating a “split and shift” mentality away from traditional approaches. Digital and social media are all very well, but there … [READ MORE]

GETTING MILEAGE OUT OF CONTENT

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Experiential and events, a category that used to be an after-thought, is now centre focus for companies using emerging media to promote advocacy through social media channels. The experiential or event footage, usually the end of the marketing process, is … [READ MORE]

Convert — Club Med Awards

“Highly Commended” awards for 3 out of 4 Convert / Club Med entries in the 21st Australian Catalogue Awards were announced today. Club Med catalogues for Trident Sun and Trident Ski were assessed by over 40 judges against 7 key … [READ MORE]