Bronze (3rd) from more than 5,000 submissions from 25 countries. For an amazing launch campaign integrating Augmented Reality, Vogue Fashion and Airport Business Lounges. SCA judges from around the globe participate on the jury panels. Judges are from entities such as: … [READ MORE]
The annual Australian Marketing Institute Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. HP and Convert are finalists under both Sponsorship and Experiential and Brand Experiences. The … [READ MORE]
Last week at Mercedes Benz Fashion Festival Sydney thousands of catwalk hungry fashionistas sashayed through the front doors of Sydney Town Hall. They were dazzled by colour, music and sartorially draped bodies stepping out in the auditorium, and then made … [READ MORE]
There have definitely been some lighter moments on the HP stand at Mercedes Benz Fashion Festival Sydney this year, where HP Australia (with Intel®) are the tech sponsors once again. HP are concurrently launching the “next level light” Envy 6 … [READ MORE]
On Wednesday 25th July we were part of The Pitch segment on the first Gruen Sweat for 2012. The Brief: A campaign to convince us that a 100% tolerance, no holds barred, all performance-enhancing drugs allowed Olympics is the best … [READ MORE]
With the inevitable rise in smart phone ownership textual search and information is just a press of a button away to most people most of the time. The race is now on by manufacturers and brand owners to add a … [READ MORE]
Gruen is back soon and we’re on the first show 8.30pm Wednesday July 25th for The Pitch. We hear there will be a special episode this year, ABC1 Channel Controller Brendan Dahill said recently “we have a surprise”. Click here … [READ MORE]
The recession we have all experienced over the last few years has had a profound impact on the marketing industry accelerating a “split and shift” mentality away from traditional approaches. Digital and social media are all very well, but there … [READ MORE]
Experiential and events, a category that used to be an after-thought, is now centre focus for companies using emerging media to promote advocacy through social media channels. The experiential or event footage, usually the end of the marketing process, is … [READ MORE]
“Highly Commended” awards for 3 out of 4 Convert / Club Med entries in the 21st Australian Catalogue Awards were announced today. Club Med catalogues for Trident Sun and Trident Ski were assessed by over 40 judges against 7 key … [READ MORE]