This smart piece of DM we did for Philips Special Lighting communicated that resellers could “bank” on a loyalty reward for every orders of Philips Special Lighting product.
It was also to remind them they could “bank” on the Philips brand in the coming years – with quality, value & range.
The 3D box ATM was a complex construction created from a single sheet of 500 micron board. It was shrink wrapped, addressed and delivered by post.
The ATM card in the box was a mini brochure (credit card size) launching the promotion AND strengthening customer relationships with the Philips brand story. The promotion was explained, it included a thank you to distributors for their support from the Head of Philips Special Lighting in Australia and it listed 3 key reasons they could “bank” on the brand.
Custom EFTPOS cards were the loyalty reward for meeting the criteria. They were printed with Philips brand imagery and were redeemable nationally at any EFTPOS merchant (6 million transactions a day from 325,000 merchants, using over 750,000 eftpos terminals).
Diecut “EFTPOS machines” were made of the same material as the ATM box and used as card holders to deliver the cards awarded to the resellers that made the promotion quota – they also served as a reminder the promotion was still running.
The client Rachael Ash, Sales and Marketing Manager, Philips Special Lighting Pacific Region said “This DM and promotional campaign had a direct impact on our bottom line and played a key part in budget over achievement for the 2013 year.