It is a fantastic result and a great testament to the strength of work we were able to achieve with HP.
Entries are judged against other submissions in their category instead of compared to an arbitrary standard, creating a true competitive environment. This means that winners not only meet a minimum standard, but truly stood out from the crowd. Submissions are adjudicated on strength of concept, quality of execution and ability to persuade.
SCA judges from around the globe participate on the jury panels. Judges are from entities such as:
Wieden & Kennedy, Tribal DDB, Turner Studios, Promoseven McCann Network, Grey Advertising, MWW Group, TBWA/Chiat/Day, Y&R, The Art Institute, New York University, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi
and XM – Hong Kong.