We were excited to learn that our recent TV and online vision created for HP has been recognised on the global stage….always a reason for client and agency to sing a few “Hallelujahs” – “Golf” was awarded Bronze for Best Consumer/Product Television and the series of “Golf”, Kitchen” and “Goldfish” were awarded bronze for Best TV/Online Campaign at the 2014 Summit International Creative Awards.
A nice little win recognising the creative elements of an effective campaign.
Our vision, announcing a competition, was created by adapting global assets to a local environment. Australian consumers then suggested why ePrint was a useful and simple function on HP Printers as part of a national HP online competition.
Competition announce (click here)
We took the 3 best responses and created 30 second commercials with a close eye on ROI and within the global brand framework, for a social and digital media campaign that to date has received over 883,000 views.
Golf (click here) – 305,025 views at time of this posting
Kitchen (click here) – 170,255 views at time of this posting
Goldfish (click here) – 244,144 views at time of this posting