A limousine, Stan Walker and paparazzi! These were a few of the devices in our national experiential for HP that became a national finalist in the AMI Awards for Marketing Excellence.

The limousine interior was “pimped out” with velour, custom seating, digital screens, disco balls and 24 of the latest HP PCs. 1.155m shoppers had the opportunity to don headphones, listen to ARIA nominated songs through Beats Audio™ and vote for the HP & Intel People’s Choice Award via HP PCs.

Celebrities can add weight to campaigns. For 4 weeks mobile billboards took HP technology to the people with international headliner DJ Havana Brown wowing audiences with concerts. During weekdays billboards and promoters were deployed to the country’s top 24 Harvey Norman stores.

11 concerts and support at 24 stores generated the highest increase in average weekly unit share of all PC brands and a national finalist at the AMI Awards for Marketing Excellence.